Players in the modelling industry have appealed on the government to support the local arts industry in the same way that it supports sport.
Midlands-based Image Modelling Agency founder Mavis Koslek says the industry lacks government backing and thus gets little attention.
“Modelling has become vulnerable and has grown many titles. I feel like the modelling industry is degraded and is not supported by the Ministry (of Youth Sport Arts and Recreation) in many ways as they do football, for example.
“Our girls are not getting proper prizes. We are failing to get people to assist us to give out those prizes that are meaningful,” said Koslek.
She also called on arts promoters to invest in modelling as the industry has great potential.
At its peak the local modelling industry boasted of talents and beauties like Brita Masalethulini who rose to fame in 2001 after she was crowned Miss Malaika.