Buy Zimbabwe founder and Minex Chairman Munyaradzi Hwengwere has urged young entrepreneurs with great business ideas to understand the difference between marketing and sales before they venture into business.
Speaking to GreatDykeTV during the weekly series of Covid-19 Business lessons, Hwengwere said young entrepreneurs fail to succeed in business because they do not understand the difference between the two concepts.
He cited one example when they started Savanna Media Centre in Zambia and didn’t have a track record but they managed to succeed after going through tough times.
Below is the video.
