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Buy Zimbabwe Moves to Restore Competitiveness of Local Products

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Buy Zimbabwe and the Ministry of Industry and Commerce and other stakeholders are set to roll up a national Buy Local Campaign running under the theme, ‘Reviving the Local Industry through stakeholder Engagement, Awareness and Participation’.

According to a statement released today, the campaign is set to raise awareness on the opportunities and benefits of Making and Buying Local.

“The campaign is set to raise awareness on the opportunities and benefits of Making and Buying Local.

“The campaign targets the public sector, the industry, and consumers.

“The Buy Local Campaign has been triggered by the need to address the major challenges of the economy which include an unsustainable trade deficit, a large increase in informal activities and poor living standards which have negatively impacted the livelihoods of Zimbabweans,” reads the statement.

According to the statement, the campaign has been triggered by the need to address the major challenges of the economy which include an unsustainable trade deficit, a large increase in informal activities among others.

“The Buy Local Campaign has been triggered by the need to address the major challenges of the economy which include an unsustainable trade deficit, a large increase in informal activities and poor living standards which have negatively impacted the livelihoods of Zimbabweans.

“The campaign engages and sensitizes the public sector on the need to Buy Local with the key message being; ‘Local Preference: An Economic Growth Accelerator and an Effective Public Relations Builder’.

“The campaign also engages and sensitizes the industry on opportunities and benefits of Local Production and Local Procurement with the main message being ‘Make Local –Buy Local: Local Production, Local Jobs’,” reads part of the statement.

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